Silverton Casino Lodge

Silverton Casino Lodge
Address 3333 Blue Diamond Road
Las Vegas, Nevada 89139
Opening date 1994
Theme Mountain Lodge
No. of rooms 300
Total gaming space 60,000 sq ft (5,600 m2)
Notable restaurants Shady Grove Lounge
Mermaid Lounge
Sundance Grill
Twin Creeks Steakhouse & Fine Bourbons
Casino type Land-Based
Owner Ed Roski
Previous names Boomtown
Years renovated 2004
Website Silverton Casino Lodge

The Silverton Casino Lodge is a 300 room and suite hotel casino located near the southern end of the Las Vegas Valley, at 3333 Blue Diamond Road in Enterprise, Nevada. Located on an 80-acre (32 ha) site, the hotel's market is California tourists and locals. The 60,000-square-foot (5,600 m2) casino is set in a mountain lodge and water motif.

Contents

History

Ed Roski's company, Majestic Realty, purchased an 80-acre parcel of land along Interstate 15 in 1989, intending to build an industrial warehouse.[1]

Boomtown opened in 1994 as a mining-themed locals casino with 300 hotel rooms, operated by Boomtown Inc. (owner of Boomtown Reno) with Majestic as landlord.[1] After suffering financially, the property was taken over by Roski in 1997 and renamed Silverton.[1] Roski began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.[2][3]

A $150 million renovation in 2004 included the opening of a 145,000-square-foot (13,500 m2) Bass Pro Shop.[3] Due to its size and location, it has become a tourist attraction. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.

In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion.[2] An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort nearby.[2]

Sources

References

  1. ^ a b c Berns, Dave (15 December 1997). "Beyond Boomtown: Developer tries to add excitement to the new Silverton". Las Vegas Review-Journal. http://www.reviewjournal.com/lvrj_home/1997/Dec-15-Mon-1997/business/6594727.html. Retrieved 26 September 2011. 
  2. ^ a b c Knightly, Arnold M. (17 July 2009). "Silverton thriving in downturn". Casino City Times. http://www.casinocitytimes.com/news/article/silverton-thriving-in-downturn-178908?contentID=178908. Retrieved 26 September 2011. 
  3. ^ a b Knightly, Arnold M. (13 April 2007). "Silverton eyes golden future: Property on I-15 plans to launch $500 million expansion, upgrade". Las Vegas Review-Journal. http://www.reviewjournal.com/lvrj_home/2007/Apr-13-Fri-2007/business/13715709.html. Retrieved 26 September 2011. 

External links